Meta tags include a multitude of information about a particular page or web site. Information regarding what the page contains to who made the web page can all be conveyed through Meta tags. More importantly, the most important themes and phrases can be captured into these keywords. This post will go into a little more detail as to the importance of Meta Tags, and why they are more important today than they were 5 years ago.

Meta tags used to be a huge buzz-word with search engine optimization. Businesses were obsessed with ensuring that their pages had these elaborate listings of keywords and paragraphs of descriptions on each of their web pages. Search engines then became more powerful and no longer had to rely on these types of Meta Tags to understand what the page was about. It was at this time that Meta tags “no longer mattered.”

Soon after, though, Meta tags did become more valuable, and are now serving a purpose that they really were not intended to serve, in my opinion. These Meta tags now offer search engines, like google, the opportunity to “check” to see if the page is conveying what the author thinks it is conveying. Now, dont expect google to come to your business and say

“Listen, uh, these keywords that you *think* your page is telling me about really isn’t, and your content is incomplete, go ahead and change it around and i’ll let you know if your changes helped.”

Google doesn’t need to do that because there is usually enough information on the internet that your site does not need to be online.

What Google does, is it uses these meta tags to add relevancy to your page. That is to say, If it did a keyword analysis of your page, and found that the top 3 words were “Small,” “Business,” and “Websites,” it would expect to see your keywords read “Small Business, Websites, Business Websites” or some other permutation of these words.

If the keywords were “Animal Hospital Websites, Websites for City Councils, Recipe Websites” Then google would deduce that your web page is not properly conveying the information that you are intending to convey, and the page would become less relevant to searches for these keywords.

If you would like our company to do a keyword analysis of your website, please contact us directly. Thanks for reading this posting and please feel free to comment on the contents!

This entry was posted on Monday, July 14th, 2008 at 4:31 pm and is filed under Accessibility, Analyze Traffic, Generate Revenue, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.