Put your website address on your business cards!
I can’t tell you how many times I see business cards without a website address on them. This is the *most* important part of your business card! Businesses these days are all on the internet. People enjoy the ease of accessing information quickly on the internet and trust companies that have established presences on the world wide web. This post will go into some detail as to why I believe you should always have your website address on your business card.
Reason #1 - Why not?
Why *wouldn’t* anyone put their website address on their business card? It is an extra line on your business card and allows you to give that little bit of extra information that could lead the user to looking into your services further.
Reason #2 - Marketing Help
Giving out your business card is a way of networking. That is the purpose of business cards, right? It is a seemingly insignificant small piece of paper that, when passing it along, does not have the same feel of a marketing pamphlet. Incidentally, that’s exactly what this can become, a marketing pamphlet. By putting your website on your business card, you give your potential clients another way of contacting you, if they wish. And, if you follow this blog at all, you know that I am a *huge* proponent of “Giving your customers the ability to contact you!”
Reason #3 - Feedback
The more people that visit your site, the more you will be able to analyze how they use it. Understanding how people use your website allows you to tailor your website to be easily accessible to all sorts of people. You have your website online so that people will visit! There is no good reason to not put your website on your business card.
So, in this short post, I hope I have made some good points as to why you should have your website on your business card. Please share personal experiences of happenings to your business (good or bad) that you attribute to adding or removing your website from your business cards. I look forward to your comments!
July 25th, 2008 at 11:02 am
Providing a web address along with your business card is the best way to increase your responses in today’s business world
July 25th, 2008 at 7:12 pm
I agree, thanks for that comment! In today’s business world, it seems that people dont understand that when people are at their desks, they are at their computers, which means they can reach the internet extremely easily. Even easier than picking up the phone and calling.
Thanks for the comment!