If you are in business for yourself, you undoubtedly understand the concept of sticking to what you know.  Businesses perform best when they fill a particular niche or set of niches.  Odds are you have done hundreds of value analysis trying to understand whether you should make something or buy something.  If your business was to sell cars, would you make the headlights, too?  Odds are the amount of research and QA cycles that goes into reflection angles, brightness, and performing according to certain state laws are above your company and it would be best to purchase headlights from companies that understand these factors best.  Are you a web firm?  Why build your own website in-house when there are others that can do it so much more efficiently?  This post will go into some reasons why you should outsource your website solution.

Ever hear “First impressions are everything?”  Well, that is as true as it gets, in my opinion.  Think back to when you got something in the mail that looked like it was done by a middle schooler.  Just recently I got a pamphlet in the mail for a local accountant.  I, for one reason or another, think of accountants as being pretty professional, people who are usually well-off, and dont make mistakes.

All of these stereotypes, combined with the fact that they are trying to convince me to buy their services, make me feel like any correspondence and advertising should be as professional as it gets.  Actually, anyone trying to convince me that I should purchase their services better have the appearance that they are going to make my company more professional.

What this post is getting at is, well, this pamphlet looked like he literally printed a couple of words out on a peice of paper and mailed it to me.  This does not make me feel like working with him would make my company more professional or even save me any money in the process.  All it did was add height to landfills.  I would be surprised if that person saw one response from that marketing campaign.

So, that being said, if you are an expert at accounting, hire a designer to design a marketing pamphlet for your company.  You can still quarterback the process, but if you are not a designer, don’t design!  If you run a store, you most likely have figured out different tricks and ways of marketing to your most common type of customer.  Well, the website business is no different.  Web design firms have techniques, technologies, and optimization algorithms that they use to ensure that your website is performing at the maximum possible levels.

Bottom line, stick with what you know.  Run your business, be particular about what you want, but, the second you think you can save a few bucks by doing a website yourself, is the instant you are giving up revenue for your business on one of the best channels to reaching potential customers the world has ever seen.  Contact AndPlus Design today to see how we can fulfill these requirements for you and your company.

This entry was posted on Tuesday, July 22nd, 2008 at 10:02 pm and is filed under Customer Service, Generate Revenue, Qualifications of Web Companies, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.