Don’t have a news section if you can’t keep up with it!
Maybe I would be keen on taking my own advice! News from 3 months ago is not exactly news, is it? It loses a little bit of credibility to your site if you have news that is not current. Have you gone to a site and had it say “News: Our company launches a new product!” and saw that the date was last quarter? What has the company been doing in the past quarter?
Putting milestones on the page could be enough for your customers, if you want to keep people updated. It’s better to have a full product offering on your website than to announce every move your company makes.
The biggest point i’m trying to make with this post is that you should not put the expectation that you are doing a ton of business all the time, nor do you want to put out the expectation that you are doing no business. You, as a business owner, know that there are certain times when there are streaks of business, and other times when there are lulls in business. Your customers should always be oblivious to this fact.
Understanding what your customers expect is the one of the most important things you can understand. If you set the expectation, you better be ready to live up to it.
