Small Business Website Blog: How you 
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Archive for the ‘Trending Your Customers’ Category

Email Marketing Failures

Sunday, August 10th, 2008

I see this all the time.  The thing is, these business owners are sometimes “so busy” that they decide they dont have to double check their work and if it’s wrong they can deal with it later.

Unfortunately, when you have something sent out to thousands of people, you can’t just “Get it back” to fix it.  Check out what Sean Mahoney wrote on his blog about bad links.

Email Marketing Failures

The thing is, it can be easily fixed after you realize there’s a problem by adding a 301 redirect!  A quick 301 redirect in your .htaccess will move the link from where it says it is to where it’s supposed to be.  Alternatively, you can actually post your content correctly!

Put your website address on your business cards!

Thursday, July 17th, 2008

I can’t tell you how many times I see business cards without a website address on them.  This is the *most* important part of your business card!  Businesses these days are all on the internet.  People enjoy the ease of accessing information quickly on the internet and trust companies that have established presences on the world wide web.  This post will go into some detail as to why I believe you should always have your website address on your business card.

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Give your customers the ability to buy from you!

Thursday, May 29th, 2008

It sounds like a simple idea, doesn’t it? I have a client who had success with their website, and was very happy with the contribution the website was making to his and her company. This particular client had 500+ products that they were selling to customers, and, although they were not at the time taking orders and selling directly from their website, close to 80% of their regular customers did their research on this client’s website.

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