Are you having a problem with companies marking your email as being SPAM? Are you finding it hard to get in people’s inboxes if you have any links at all, or include a picture in your email? You may have an SPF problem.

(more…)

Small business owners often do not maximize the potential of a full-time sales tool such as a website. Often, small business owners think that their website is just an online representation of a brochure or static marketing content. I am seeing more and more buzz on the internet with small business owners discussing how their websites are dynamic and what it is doing for their revenue. Having dynamic content on your website allows you to qualify leads, build credibility with potential customers, and always display appropriate information to the correct audience.

(more…)

It sounds like a simple idea, doesn’t it? I have a client who had success with their website, and was very happy with the contribution the website was making to his and her company. This particular client had 500+ products that they were selling to customers, and, although they were not at the time taking orders and selling directly from their website, close to 80% of their regular customers did their research on this client’s website.

(more…)

When I first started working with AndPlus Design, my second or third client that I brought to the company asked what the maximum amount of clicks were while looking for information before a user “gave up.” At the time I didn’t know, but, from my own experience, I stated that it was 4 clicks. Well, people whose opinion “matters” wrote books and did some research on their own, and it turns out that I was close. The average amount of clicks that a user will perform while looking for content turns out to be three!

(more…)

There are plenty of hosts out there offering $10 / mo or less for web hosting. This is fine if you are knowledgeable and understand exactly what you want, and see that what you are getting is what you need. If there is a problem, though, do you know their support number? Is there someone in the USA with whom you can speak if you needed to? How about a billing department? Is it all the same person somewhere in some small town who just sits and charges credit cards all day? This blog posting looks into some of the most important aspects of choosing a web host.

(more…)

There are thousands of web firms in this country all trying to tell you why they are better than the next. The truth of the matter is, First impressions are everything in the world of websites. When putting together your presence on the web, you are going to want an identity which includes your logo, your content, and things that are specific to your business. You are in business because there is a particular niche that you are filling, not because you are the same as every other business out there. Using free templates is a good way to fall through the cracks and show your customers that you are no different than the next company.

(more…)

This is the first of a two-part analytics posting. We are going to discuss analyzing the effectiveness of your website through the use of free tools provided by Google. Since these tools are free, they work great for small business owners who do not necessarily have thousands of dollars to pay marketing companies to provide professional analytics. AndPlus Design’s Small Business Website Blog will go into the details of using some of these features.

(more…)

Welcome to AndPlus Design’s Small Business Website Blog. This blog is set up so that small businesses can share information on certain topics. We hope that the posts contained on this site will help start conversations on certain topics.

The purpose of any small business’ websites is that it needs to associate with affecting a company’s sales. If you or any other businesses that you are involved in have benefited from certain techniques or additions to websites, or if you would like to see any topics discussed on this blog, please feel free to email us!

blog@andplusdesign.com

Thanks again for your visit and we look forward to many more posts!

-Sean